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  • ELLE Australia

    LOCAL HEROES

    Jan 12, 2020 3 minutes
    Words: Kate Lancaster.
    PHOTOGRAPHY
    by
    AKILA BERJAOUI

    The beauty industry has a thing for geography. We’ve coveted the nonchalant chic of French-girl beauty, expanded our skincare into a lengthy 10-step routine à la K-beauty, then pared it all back with cutting-edge-only formulas in the tradition of J-beauty. But over the past few years, we’ve seen our own beauty culture experience its moment in the sun, thanks to a slew of cult brands and products garnering

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