SMOOTH TALKING: THE POLITICS OF SKINCARE
IT USED TO BE THAT people could get on with their daily cleanse, tone and moisturise without anyone batting an eyelid. But with improvements in research, the growth of social media and – let’s be honest – savvy marketing, skincare has become big business. Research by Cosmetics Europe shows that 74 per cent of makeup users now consider skincare their main aesthetic focus, and 37 per cent of women are shopping for dermatologist-recommended skincare. “Visits to the skincare section of our website are 60 per cent higher than last year,” says Kate Morris, CEO and founder of Australian e-tailer Adore Beauty. Data shows that customers are researching ingredients according to
