The Real Beauty Influencers
THE MEDIA INSIDER
“There’s a sense of intimacy when the team and I put up our reviews on Her World’s Instagram. We want to share our knowledge like a trusted girlfriend.”
NG YI LIAN
EDITOR OF HER WORLD
After 16 years of working for women’s magazines, it’s fair to say that Ng has her finger on the pulse of trends and a well-rounded view of what women like and want.
As the editor of Her World, she has a hand in shaping the topics of the day and determines what products, trends and services get spotlighted.
“As a Her World woman myself, with a busy professional life and lots of personal commitments, I understand women’s needs and what they’re looking for in their beauty products,” she says. “My team and I are mindful that we have a direct impact on Singapore women. That’s why we make it a point to examine the usefulness and innovation of the products and
