ADVENTURE WITH A PURPOSE

“Eight million pieces of plastic enter our oceans every day!”

I was born in Wales, where my childhood was filled with adventure; I was wild camping at three weeks old and grew up swimming in the sea, climbing trees, exploring the gwyllt, and hiking up mountains. I was fascinated by the sea. My mother joked that I was a little mermaid, for being close to the water made me sparkle and shine, and made it her mission to educate me about the environment. She told me that I had a voice and inspired me to reduce my impact on the environment by boycotting certain brands, teaching that positive change was possible even by doing something small.

During my 20s I headed to London to work in advertising. Immersed in the hustle and bustle of the city that never sleeps, I became disconnected from the nature I loved. Instead of swimming in the wild sea, I commuted on the tube to my job, where I worked 18-hour-days. Instead of overlooking far-ranging mountains, I looked out at skyscrapers. When I was asked to work on an account, a brand I had boycotted since I was a child, it was the catalyst I needed to rethink where life was taking me. I left the city and moved home, closer to the sea and mountains, to find a better balance.

Returning home to Anglesey, I was shocked and saddened to see so