HOW WORK GOT GOOD

STEVE JOBS RECRUITED Pepsi’s John Sculley to Apple by asking him if he wanted to spend his life selling sugared water or if he wanted “a chance to change the world.” Sculley took the chance. In all his enterprises, Jobs offered his employees the same. They were on an intense mission, where much was asked of them. The work was hard, and they were expected to care about it and devote themselves to it. But they could grow and be justly rewarded for their contributions. They were expected to question their boss, who would sometimes change his mind based on the questioning.

Some of the rewards were intangible—the “flow” of losing oneself in an important and challenging but doable activity. Other rewards were tangible. When the first Macs were shipped, Jobs took the Mac team to the parking lot, called each by name, and handed him or her a Mac with the signatures