DON’T BE LIKE THE RAINBOW FISH
LIKE SO MANY of the best socialist products, Marcus Pfister’s The Rainbow Fish has been a runaway capitalist success. The children’s classic, in which the most brightly colored fish in the ocean finds happiness only after handing over all but one of his glittering scales under duress to the gray grumps around him, has sold since its 1992 debut more than 30 million copies worldwide.
Whereas Rainbow Fish achieves transcendence through literally becoming colorless, the. Using an expensive and novel combination of holographic foil stamping and watercolor, the Swiss-born Pfister and his publisher, NorthSouth Books, produced a striking visual package that proved irresistible.
