How Bad Bunny broke every rule of Latin pop — and became its biggest, brightest and wokest star
CHICAGO - Bad Bunny had just finished performing with Shakira at the Super Bowl halftime show and was being rushed back to his dressing room when he stopped.
"Listen, we're going to stay here," he told his handlers. "The show's not over yet."
For the next few minutes, as the crowd of 65,000 screamed for Jennifer Lopez and fireworks streaked the Miami sky, the 25-year-old Puerto Rican rapper lingered on the field. He danced with friends, posed for photos in his glittering, Swarovski-encrusted suit and took a moment - just a moment - to revel in the fact that in a handful of years, he had gone from bagging groceries at a supermarket to all of this.
"It was overwhelming," he recalls. "And I said to myself then: 'I have to slow down and enjoy things more.'"
It can be tough finding time to take stock of your life when you're one of the fastest-rising stars in music.
In just a few years, Bad Bunny has remade reggaeton with his inclusive politics, freaky fashion and moody trap beats, challenging the genre's deeply rooted stylistic and social norms while becoming one of the most streamed artists on earth.
At the
