Woman & Home South Africa

We’ve made a success of CELEBRATIONS

‘Our brilliant balloons put a festive spin on any event’

ELIZMA POSTLETHWAYT, 32, lives with her husband, Charlie, 36, in Randburg. She runs The Balloon Stop, selling and delivering colourful, festive balloons. Her company also installs bespoke balloon structures across Gauteng.

* THE IDEA Have you ever tried to squeeze a bunch of helium-filled balloons into a car while the wind threatens to sweep them away? It’s hilarious to watch, but something I never gave much thought to, until three years ago when two friends asked me if I’d like to run a balloon shop in Sandton they were thinking of buying. At the time, I’d been working in sales for four years and felt intrigued by the prospect of a new career. Balloons are timeless decor items that add a touch of wonder to any celebration, but getting them from point A to point B can be tricky. Although unfamiliar with the industry, I saw the potential of a balloon-delivery service, so in early 2017, I quit

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