Branding is all about influencing perceptions
Aug 28, 2019
2 minutes
![pmpnzbm1909_article_041_01_01](https://article-imgs.scribdassets.com/7hfv5u9vsw7nvrcx/images/file1M0JUGDM.jpg)
LET’S START by establishing what a brand is.
It is a customer’s (or potential customer’s) perception of your business or product or service. So, when we talk about branding, we are trying to influence a customer’s perception.
Branding is the act of influencing perceptions. Yes, sometimes this is a logo or some fancy
You’re reading a preview, subscribe to read more.
Start your free 30 days