The Fall and Rise of Personalised Medicine
Imagine going into a shoe shop that only has one kind of shoe. You sit down, the attendant asks what shoe you’d like to try on, and no matter how you respond he returns with size 9 Dunlop Volleys. You look around and see all the other shoppers also trying on size 9 Dunlop Volleys. For some, the shoes are too small and for some they’re too big. For some, the shoes clearly rub. But no matter what the complaint, the attendant insists that this is the right shoe for everyone. It seems an unlikely scenario but in a way that’s what modern mass-produced medicine is like – one sizeexplains.
