DESIGN FOR AGING

to forget how recent an idea retirement even is. For most of history, if you were alive but not rich, you worked – relying on family and charity for any assistance you required as you aged. Although many would have experienced the Great Depression and some even war; the parents of baby boomers were the first to experience anything similar to modern-day childhood and teenage years and were the first to retire en masse with any sort of quality of life. At the same time, their kids, the baby boomers, were the first generation to grow up being analysed, pulled apart and pitched to by a consumer industry that, by the 1950s, was really finding its feet. Growing up under the watchful gaze of mass marketing and media, this group became