UPPING THE Game
ON HIS LAURELS
Chef, reality TV judge, author, restaurateur, Josh Emett has done it all – but social media star? That’s a new one.
It’s been a busy year for the MasterChef New Zealand judge. A good chunk has been taken up with the release of his new cookbook, The Recipe, a collection of ‘must-try’ recipes by chefs the world over (more on that in a minute) and running his ever-expanding restaurant empire. But it’s the simple videos he and wife Helen are posting to Instagram, showing Josh creating their evening meals step by step, that has really excited foodies, fans and followers alike – much to Josh’s slight bemusement. “I’m pleasantly surprised at how successful they’ve been!” he tells Food, laughing.
“I mean, we started planning [the videos] last year; we wanted to put some time and effort into social media, which we’d never done before. And to be honest, we’re really enjoying it.” The videos are shot in Josh and Helen’s newly renovated Auckland home – their new kitchen truly is a sight to behold, though Josh reckons “it’s about time I had a decent one!”. Helen films while
