You need to CALM DOWN

Lactic acid, glycolic acid, niacinamide, beta hydroxy acid, heptapeptides… This would once have been a list only a scientist could decipher. Now, it wouldn’t be extraordinary to imagine you’re nodding in recognition, smug in the knowledge you have at least one product emblazoned with these words already sitting on your bathroom shelf. What’s more, you may have spent significantly less on the item in question than you did on your most recent Uber Eats order.

Promoting single or limited-ingredient skincare at accessible prices, brands such as The Inkey List and The Ordinary are simple but appeal to those caught up in the movement for