GOOD THINGS TAKE TIME
@slow_queenstown
Modern life sure moves fast. It can often feel like our days are measured not by the sun and the seasons, but by how many requests to store cookies (not the good kind) we’ve received today, or the number of pointless notifications we’ve dismissed. Mindfulness, gratitude diaries, meditation apps and yoga retreats offer brief respite, but they can’t stop life moving at a rapid scroll rather than an easy flow.
One multi-talented Kiwi duo are so committed to the idea of a more chilled-out existence, they’ve created a bricks-and-mortar concept store simply called SLOW. They’re so committed, in fact, that they’ve trademarked the name.
“It was surprising to find no one else had done it,” says Martina Blanchard, the creative vision behind the new Queenstown store. “But that was my first move. Our lawyer was concerned that ‘slow’ is too generic!”
