On data, value and consent
“Many brands also don’t know what they are collecting or with whom they are sharing it.”
Take a minute to reflect on the last 24 hours of your life. Chances are, like most Australians, you logged on to a variety of websites, checked numerous email accounts and scrolled social media, clicking on the tiles that piqued your interest and perhaps even signing up to a new program or platform to purchase something. As consumers, we are confronted with hundreds of opportunities each day to offer up our data – whether it be an email address, a social media login, bank details, credit card numbers, birth dates, a postal address… even the name of our first pet or primary school! As marketers, we are creating content and campaigns that require our target audiences to do the
