Meet the CX mullet
The mullet has been a part of the Australian cultural zeitgeist for decades, running the gamut between light-hearted ’80s nostalgia and markers of identification within communities. Mere mention of the word prompts a smile. One retail industry leader elevates its cachet even further, saying that the mullet is back in the workplace, too; not as a fashion choice, but as a metaphor for businesses that keep customer experience (CX) front and centre. “The new brand-and-business mullet should be ‘simple in the front, sophisticated in
