Marketing

#UsFirst

Anne Rayner is global head of communications at Kantar TNS. She led the second annual Kantar and Campaign Asia diversity study.

The gender culture of all businesses permeates every aspect of day-to-day work – respect for women, meeting dynamics, chance of harassment – and needs to be shifted if change is to happen. As people open their eyes to the gender realities and accept that there are imbalances, we should be observing more carefully and calling out bad behaviours and stereotypes. Our industry has one of the biggest responsibilities to clean up our act internally and in

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