A WORLD OF SUCCESS
“Australia is a lucky country and hasn’t gone through a GFC like I experienced in the US.”
When you look at Michaela Chan’s career, you can sense the gutsy determination and drive. Unlike many marketers who find a niche and stick to it, she has been constantly challenging and changing herself both personally and professionally. She makes the most of every opportunity presented to her, understanding the personal as well as professional impacts and using these to define what’s important to her –whether it’s business goals or workplace culture.
Chan is known for ‘hitting the ground running’ but, as she explains, before you can hit the ground, sometimes it can take a while to find it or even make the ground yourself. With her 10-year background in oil and gas, then moving into software and then telecommunications, working in Asia and the US and in B2B and then B2C, it’s incredible to see how all this experience goes into her role as CMO at oOh!media. And until CFO Sheila Lines joined in March, Chan was the only female on the leadership team.
Since taking the helm at 2015, Chan’s remit has gone from establishing the marketing function from scratch (which includes corporate marketing, internal comms, product marketing, brand marketing, digital and events and sales enablement) to now also overseeing research, data and insights as
