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    Editor's note

    Jun 06, 2018 2 minutes
    – Ben

    Trust is the water-cooler conversation topic du jour for marketers and consumers alike. The Facebook and Cambridge Analytica revelations and subsequent media and legal storm have sent the issue global. Yet billions of people all over the world still willingly use the platform every day – uploading photos, planning events, sharing experiences – handing over one titbit of data after another.

    It would seem the human need for

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