Marketing

Tech and the future of physical retail – a view from SXSW

There has been much discussion of the future of physical retail. Can it survive and thrive with the threat of ecommerce? Are we to see the death of bricks and mortar retail trading in the near future as online purchasing becomes the norm? The debate has raged across multiple platforms – and South by Southwest (SXSW) in March was no exception.

But instead of adding to the debate of

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