Money as tech and currency as brand
What is money? Once we’ve grasped the basic concept – as children – that it can be used to get stuff, we never ask that question again. We become quite happy to get money whichever way we can. We seem to intuitively learn how it’s used in a transactional and societal sense. What’s not intuitive is that money is temporal, layered and malleable. We myopically see it as a tool. Prices often change, but the money doesn’t. Or does it? It turns out money does change. Money changes because in real terms it’s just a technology, and all technology evolves. It periodically goes through its own disruptions that change its shape and how it’s used. It has
