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  • Marketing

    Internal engagement and demonstrating value

    Feb 11, 2018 3 minutes

    To succeed today and remain relevant in the future, marketers need to be change managers, technologists, analysts, strategists and advocates. It seems the top expectations from businesses of marketing – growing revenue, acquiring new customers and improving the customer experience – are not possible without also improving operational efficiency, investing in new technology and committing to improving the capabilities of teams through education and training.

    As the complexity of our competencies and responsibilities increases, so too does the need to demonstrate the value of marketing and an understanding of the behaviours and needs of customers.

    In short, it’s never been

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