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    Segmenting Baby Boomers: traps for young players

    Feb 11, 2018 3 minutes

    “As a wealthy but still value driven group, Baby Boomers are key for any smart travel retailer to target,” says Jodie Rochetich, regional manager of marketing and PR, Australia and New Zealand at Jetstar.

    “As well as wanting to explore the world, they are also available during off-peak periods and can secure great deals. Targeting this group is very important to Jetstar.”

    According to Chris Benz, managing director at Brave, “Boomers are actually our favourite segment. They control most of Australia’s wealth (a situation that is actually growing), are the most prolific online users by hours online and respond

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