Way Out
Feb 11, 2018
2 minutes
![mktgau1802_article_098_01_01](https://article-imgs.scribdassets.com/88gzx5cxxc7o15r3/images/fileUIYT2Y81.jpg)
The axiom that there is ‘no substitute for experience’ holds firm in marketing. The closely related concept of ‘hindsight’, both a consequence and form of experience, remains especially valuable.
As a marketer, a manager or simply an aspiring graduate, it is often assumed that time is the currency of experience – its accumulation bringing value with
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