THE MAKING OF AN ICON

“To me, the Monaco is a door to the TAG Heuer brand,” says Catherine Eberlé-Devaux, TAG Heuer Heritage Director. “It’s a piece that catches your eye and invites you in. Many collectors start with the Monaco and are then drawn into our world, eventually finding another collection to focus on, but always cherishing the piece that started it all.”

For sure, “the piece that started it all” is a most fitting description of the TAG Heuer Monaco. Unconventional and cutting edge, anniversary, TAG Heuer holds events all across the globe, with limited-edition models of the watch launched at each celebratory occasion. As the proverbial cherry on top, a tell-all book about the Monaco—“Paradoxical Superstar”—is also launched.