Through a Contemporary Lens

During your 45 years producing high end cabinetry and furniture you say you’ve had no press or media exposure to speak of and in fact have never sought any. You’ve also stayed out of the network so to speak. Why have you chosen to keep what some might say was a low profile?

During the first thirty or so years I was responding to the needs of the market, making stuff that people needed rather than wanted. I found work in what is now called an organic way – personal connection and referrals from previous clients – so the need for other types of exposure was not there. Self-promotion is a minefield, and with the work I have been doing lately, which would benefit from greater exposure, I have preferred to proceed without the help of the media. I not only like but need to work in a long interrupted stream; experience has shown me that that is the only way I can accomplish what I want to do. Building a profile requires time and effort, and I have not made that effort. This is