Confessions of a chief marketing officer
How has the CMO role changed in the past five years?
The role has evolved. Reaching the right customer with the right message at the right time has become as much a technological challenge as it is a creative or messaging one. CMOs now drive much more of the customer experience, the strategy on how to engage and retain, as well as the tech stack that will enable them to leverage the data they need to target and communicate.
Why is it changing and is this a good thing?
Customers change the way they consume media, they are also becoming more sophisticated in how they expect an organisation to communicate with them. There will always be a role for mass reach marketing but developing efficient ways
