ThinkSales

Why is My Incentive Programme Not Yielding Results?

THE BUSINESS CHALLENGE

INCENTIVE PROGRAMMES are there to reward employees for contributing to the bottom-line. In other words – if they perform extraordinarily, they get rewarded. Sales go up and employees receive rewards, prizes or vacations. The company is happy and the employees are happy.

So why is this not always the case? Why do incentive programmes fail?

The biggest reason is because employees’ expectations are not met. If the incentive programme is not rewarding, according to expectations, the employees will not be motivated to participate.

There are a few reasons why incentive programmes fail.

1 LACK OF COMMUNICATION

The best plans are derailed

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