WHAT'S BEHIND NEW ZEALAND'S GROWING COMPANIES?

This revelation was a concern to hear from some of New Zealand’s most senior marketers. These were talented marketers and marketing’s core purpose is growth, so understanding what is or isn’t going on here is of great interest to us all. Marketers delivering on the promise of growth is important to the profession, businesses and the economy.

The Marketing Association partnered with Qrious on this research project to understand what successful businesses are doing from a marketing perspective and to provide insight to allow other marketers to re-calibrate their efforts and gain the support needed from their c-suite for investment. We wanted to know from senior marketers what was on their