NZ Marketing

NEW LOOK, SAME QUALITY: HOW PHD IS ADAPTING AS THE INDUSTRY CHANGES

Grafton joined PHD Group in 2000 and has worked across various roles over the years – including working as interim CEO after Louise Bond stepped into a governance and strategic counsel role in November 2018 – before being formally named chief executive in February 2019.

Despite her reasonably short time in the top spot, Grafton has been across the business for years, and in her time has seen all sorts of changes in the industry.

But some things haven’t changed. Clients still want smart people working on their

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