Everand Logo

Welcome to Everand!

  • NZ Marketing

    DRIVING SERVICE HOME

    Sep 16, 2018 5 minutes

    AA Home Response

    The Challenge

    AA is a household name in New Zealand. And this is no surprise, as the company has been the leading provider of roadside assistance in the country for almost 100 years, and is used by 1.66 million AA members.

    But, despite its success and popularity, storm clouds have been brewing for AA. Technological advancements are disrupting a number of sectors, and the automotive sector is no exception.

    Vehicle technology is rapidly evolving and on the horizon is the arrival of self-driving vehicles, and emerging new vehicle ownership models (car-share, mobility as a service) which threaten to make the traditional motoring club model – and many of AA’s core services – redundant.

    The effect of this had already become evident to AA. Demand for AA’s iconic roadside service was

    You’re reading a preview, subscribe to read more.

    More from NZ Marketing

    NZ Marketing10 min read
    The Last Of The Mass Media
    There’s an element of ‘back to the future’ in the growth of New Zealand’s Out of Home (OOH) market in 2024. In a world of pop-up ads, AIgenerated content and a vast array of social media platforms, the old-fashioned stick-an-ad-where-people-willsee-i
    NZ Marketing5 min read
    2024: The Year For Transformation At Speed
    In 2024, Federation is an agency that’s leading transformation and defying downturn trends. One of New Zealand’s most wellestablished independent advertising agencies, it’s a company that’s built a reputation for continually zigging in a zagging indu
    NZ Marketing3 min read
    The Long And The Short (-form) Of It
    Instagram is dead! Zucks has killed Meta. These were the comments coming in everywhere in late 2021, after Mark announced Facebook would be renamed Meta. Its stock price plummeted and confidence in its ability to turn things around was waning. At the

    Related Books & Audiobooks