POWERING AHEAD
The Challenge
When every company is selling the same thing, how does a brand make itself stand out amongst the pack? And, not only stand out, but thrive.
For many years, Trustpower was a company that wasn’t particularly marketing-led, and it was quite happy to keep ticking along, maintaining its customer base, but not growing it.
New customers were acquired, but at a rate to replace much lower levels of customer churn than are now seen. These customers could be acquired through traditional direct sales channels without the need for any great investment in product development, customer insights or brand.
Yet, Trustpower knew it couldn’t continue
