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    CHOCOLATE JOURNEY AROUND THE WORLD

    Sep 16, 2018 2 minutes

    The Challenge

    Whittaker’s is a relatively small operation competing against some of the strongest brands in the world. Chocolate companies like Cadbury and Lindt are giants in the market and Whittaker’s media spend in the category is only about 8 percent. Unable to buy its place in the market, the company seeks creative solutions to build its long-term brand. In the last

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