PAINT THE TOWN BLACK
Sep 16, 2018
2 minutes
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The Challenge
Despite traditionally being the market leader in domestic air travel, Air New Zealand has faced unprecedented competition since Jetstar announced its regional service in 2015. The low-cost airline now has more than 200 return domestic flights weekly between nine locations, accounting for a 20 percent share of the market. In recent years, some competitors have undercut Air New Zealand’s fares by
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