PROPEL YOUR BRAND AHEAD OF THE PACK
Sep 16, 2018
2 minutes
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According to the IABNZ’s 2018 Interactive Advertising Spend Report, digital advertising spend per annum has grown from just under $200m in 2008 to over $900m in 2018 - an increase of over 350 percent. Not surprisingly, this is a result of advertisers following increasing digital consumption by New Zealanders. Nielsen research has found that over the course of an average week, 47 percent of Kiwis access the internet from four or more
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