The best BAR NONE
Sep 22, 2017
3 minutes
![f0042-01](https://article-imgs.scribdassets.com/5l8oaw27i87odcg2/images/fileK5UNI4GP.jpg)
The challenge
Whittaker’s ambition is to have the world loving world-class chocolate from Porirua. This is the core value of the Whittaker’s brand. It is a beans-to-bar company, controlling the whole manufacturing process, focusing on quality and honesty. It has a character that is bold, generous, inspired and nimble.
The challenge to become a world-class chocolate company has at its heart, a desire to be the best at everything – the processes, the ingredients, the people, etc. This uncompromising approach is epitomised in the communications strategy. Whittaker’s has built a quality
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