UNDER PERMANENT CONSTRUCTION
A STREAMER of hazard tape cordoned off the door that connected reception to the ground floor of the agency. High-vis vests circled the space in lieu of statement frames and on-trend kicks, while the dull thud of tools replaced the tic-a-tack of fingertips on the keyboard.
As he led the way to one of the few rooms on the ground floor not impacted by the commotion, FCB Media general manager Rufus Chuter apologised in advance for the sound of hammering that was likely to serve as the background percussion to the chat about the agency.
The whole idea of the agency being under construction seemed somewhat at odds with the fact the team had just celebrated winning yet another Best in Show for NZ Fire Service’s ‘Made from remains’ campaign and Agency of the Year at the annual Beacon Awards. As the Americanism goes, if it ain’t broke, don’t fix it.
But in this instance, the motivation behind the construction isn’t so much to repair holes in gib boards, but rather to ensure FCB remains in tune with an evolving industry.
A significant part of the refit will involve increasing the number of workable meeting rooms from six to 12, giving staff more space to hash out ideas together. This move looks to accentuate the advantages that come with having an integrated model that brings together creative, media, PR and digital. The greater the opportunity for collaboration, the more likely they believe it is
