Brands built on CRAFT
Mar 27, 2017
2 minutes
![f0037-01](https://article-imgs.scribdassets.com/3nm0m9og747odcju/images/fileAA0XNV04.jpg)
Under Armour
Five years ago, Under Armour was a relatively unknown brand, largely flying under the radar. However, in recent years, it’s stepped into the limelight with a series of stunningly crafted ads, telling the stories of major sports stars.
![f0037-02](https://article-imgs.scribdassets.com/3nm0m9og747odcju/images/fileR0S6XY1L.jpg)
Lotto
With the
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