LOOKING AT DIRECT THROUGH A DIGITAL LENS

Walking through the corridors that lead into Chemistry’s office, it’s clear the agency takes a strategic approach to its problem solving as the white walls feature rainbow decals that point you in the right direction. ‘You’re almost there’ the walls read, before you find yourself in a room of its 24 team members with directors Mike Larmer and Joseph Silk sitting among them.

The pair started Chemistry four years ago with Pat Murphy and Susan Young, creative directors, and have since built up a “Blue Chip” list of clients looking for support to connect with and retain customers.

And though that may seem like the work of a direct agency, something neither deny they are, in today’s expanding and fragmenting media environment, it’s not a strict definition of their work. Instead, they go by the term ‘direct-digital’.