Everand Logo

Welcome to Everand!

  • NZ Marketing

    A HIVE MIND APPROACH

    Mar 13, 2020 5 minutes

    What does GroupM stand for in New Zealand and what does it look like on the ground?

    GroupM has four agencies in New Zealand; Mindshare, MediaCom, Wavemaker and Ikon; each with very unique propositions. While we are the largest and most recognisable media investment group in the world, we have only formally been in New Zealand since 2015. The leadership of each agency work closely with myself and the other GroupM executives to form a unified, collaborative team who work with some of New Zealand’s biggest brands.

    This time last year I was appointed chief executive officer for New Zealand, after spending four years in a dual role of GroupM chief operating officer and Wavemaker managing director. This appointment has allowed me to assist the senior team with client relationships and the overall strategic

    You’re reading a preview, subscribe to read more.

    More from NZ Marketing

    NZ Marketing3 min read
    Marketing Association Celebrates 50 Years Of Helping Marketers Be Brilliant
    It was 1974 – the year ABBA released Waterloo, President Nixon resigned and Muhammad Ali won the Rumble in the Jungle. In New Zealand, 18-yearolds won the right to vote, a Committee for Women was established and we were all singing along to Cheryl Mo
    NZ Marketing1 min read
    Map Of adland 2024
    Presented by mediaworks. This fourth-edition tear-out map is designed to give an overview of Adland across the motu, mapping out who owns who and who does what. The aim is to help marketers better navigate the local market, especially those new to th
    NZ Marketing2 min read
    It’s Not Easy Being Green
    Ad Net Zero launched in New Zealand in August last year with a five-point action plan designed to support the decarbonisation of developing, producing and running advertising in Aotearoa: 1. Reduce operational carbon emissions.2. Reduce emissions fro

    Related Books & Audiobooks