Adventure Down Under

I remember a time, not so long ago, when, if a car company wanted to flex, they would take you to an international race track or scenic driving route, throw in a factory tour, dazzle you with lots of stats and figures like hp, kw, 0-100, drag coefficients and top speed, then cap the junket off with an industrial strength drinking session with their top designers and engineers. That’s how you sold cars. At least in the old days.

Many still do this, of course, but for Lexus, this formula became stale once they started shifting their business model from transporting people to transporting senses. They understood, better than most, that