Why Direct to Consumer Has Worked
Mar 17, 2020
1 minute
BY LAWRENCE INGRASSIA
PHOTOGRAPH BY HALIE CHAVEZ
![f0016-02](https://article-imgs.scribdassets.com/1m9bz5xo007q1ppk/images/fileN99A1V05.jpg)
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van Carp founded Snuggle Buddies in 2013 to help customers combat loneliness, insomnia, and anxiety. For $80 an hour—or up to $400 for an overnight stay—a professional cuddler comes to you, offering a
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