Inc.

Hitting the High Notes

of neophiliacs. We worship the new, whether it’s fashion, cinema, gadgetry, or, especially, business. Why else would a new company like Harry’s that sells an old product like razors command a $1 billion valuation for $100 million in sales while Procter & Gamble took an $8 billion charge to its Gillette Shave Care business last year? Startups are all about future sales and profits, and we all get caught up

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