Why the People Behind Quibi Are So Confident
It was built to be watched in stolen moments of the crowded hours between 7 a.m. and 7 p.m.—in a pause on the subway platform, a slog through an airport-security line, a wait in an afternoon carpool queue. So what is the current rationale for Quibi, the new short-form mobile-video platform that debuts tomorrow, in the wide sea of unstructured days, enforced isolation, and social distancing due to the coronavirus?
Jeffrey Katzenberg and Meg Whitman say they have an app for that, or at least an argument for it. They’re the founders of the new “quick bites” streaming service, backed by Hollywood’s biggest studio players and A-list content creators with the goal of delivering filmed entertainment in installments of 10 minutes or less.
“People have said, ‘I’m stuck in the
