IN STORE: APPLE REOPENS OUTLETS AROUND THE WORLD
With no end to COVID-19 in sight, Apple is reopening its retail stores around the world, with precautions to protect customers and staffers. Now, we must evaluate what we’ve learned since the start of the pandemic, and question whether the virus will change retail forever.
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Though retail has only ever played a small part in Apple’s overall device sales strategy, news that the company would temporarily shutter all of its outlets outside of China on March 13 made it clear that the coronavirus would have a significant impact on the Cupertino giant. And though the handling of the COVID-19 pandemic has varied considerably from country to country, and indeed from state to state in the US, Apple made it clear from the start that its customers were a priority, and by closing stores for the foreseeable future, Apple could
