LISTEN UP

There are many compelling reasons for a pro photographer to create a podcast. For the keen storyteller, recording interviews enables you to engage with other creatives and bring their narratives to a wider audience – and is also a great way to expand your own network. Going solo is another option, and you could put together episodes on anything from commentaries on your images to gear reviews, or opinion pieces on topical news from the photo industry.

From a marketing perspective, podcasting works well as a brand extension – something that doesn’t make your photo business money in itself, but helps to increase exposure and awareness of it. There’s a reason why so many celebrities and high-profile individuals have jumped