Everand Logo

Welcome to Everand!

  • The European Business Review

    Sustainability IS A MINDSET, A NEVER-ENDING JOURNEY

    May 31, 2020 6 minutes

    Franziska Gsell has been the Chief Marketing Officer of IWC Schaffhausen since 2015 and also chairs the company’s Sustainability Committee. In this interview, she talks about what the Swiss luxury watch manufacturer does to become an environmentally and socially responsible company, and what it takes to create a great working environment.

    Q Franziska, what does sustainability mean for IWC as a company and yourself personally?

    A Sustainability is at the heart of everything we do. IWC Schaffhausen has been manufacturing high-quality mechanical timepieces since 1868. Our watches are made with a combination of innovative technology and skills that are part of the cultural heritage of Switzerland, and they are designed to last for generations. The long life of our products is matched by our longterm thinking, and this concept of longevity has been further strengthened by the new My IWC programme, which we launched last November. It enables every buyer of a new IWC watch to apply for an extension of the International Limited Warranty from two to eight years. Given that sustainability is in

    You’re reading a preview, subscribe to read more.

    More from The European Business Review

    The European Business Review17 min readSecurity
    Towards The Building Of Organisational Resilience: Uncovering The Key Features
    Organisational resilience refers to an organisation’s ability to adapt, respond, and recover from disruptive events and changes in its environment. In a VUCA world, which stands for volatility, uncertainty, complexity, and ambiguity, organisational r
    The European Business Review11 min readIntelligence (AI) & Semantics
    Generative AI Update For 2024
    GenAI has taken a leading role in supporting and enhancing activities, drawing on cognitive functions in many facets of our society. Unlike the robotic revolution that impacted mostly blue-collar workers in the manufacturing and assembly industries o
    The European Business Review9 min readFinance & Money Management
    Where FICO Gets Its Data For Screening Two-thirds Of All card Transactions
    Scott Zoldi fights crime across the globe. His superpower is data - and an unprecedented, innovative process to amass that data. He’s got his work cut out for him. Every day, hordes of criminals work to exploit systemic vulnerabilities in how you and

    Related Books & Audiobooks