1968 CHEVROLET CHEVELLE SS 396
TODAY IT’S THE FACTORY INCENTIVES. The low lease payments. The 55-inch ultrahigh-definition TV with every new vehicle purchase. But at dealerships in the ’60s, cars were the stars and dealers would stage events around new-model-year introductions, build some anticipation, then invite the community in for a closer look.
On September 20, 1967, Bill Hogan Chevrolet-Cadillac in Bennington, Vermont, took out a splashy full-page ad in the announcing a three-day-long open house, September 21-23, offering a firsthand look at the new ’68 Chevrolets. Ladies stopping in were promised a fresh Vanda orchid from Hawaii and refreshments were on the house. “Make a date with a ’68 at Bill Hogan Chevrolet-Cadillac,” the ad shouted. Highlighted on the page were the 1968 Chevy II Nova
