The Atlantic

For the Big Ten, the Money Was Just Too Tempting

College presidents have made peace with the risks of playing during the pandemic.
Source: Rick Loomis / The New York Times / Redux

The coronavirus pandemic is still ravaging America, just as it was in August, when the college presidents and chancellors of the Big Ten Conference decided against playing football in the fall. The only thing that’s changed is that the same leaders now feel far more comfortable with the risks.

The Big Ten’s announcement this week that college football will begin the weekend of October 23 isn’t cause for celebration, but rather an indication of how easily money shifts priorities. Without football, the Big Ten and its member schools were in jeopardy of losing up to $1.

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