BOOM TOWN!
Many industries are falling apart; yet surfing has never been more popular. Yes, COVID-19 has a lot to answer for—mostly bad. But through the haze, eyes squinting toward the horizon, millions of surfers are seemingly finding solace in the sea. And although that stat is merely a starry thumbsuck, there’s real truth behind the fact that the surfboard business has experienced a solid boom in 2020.
It’s not just surfboards. It’s everything that goes along with it. The hard-goods category, as insiders call it, has
